The latest discoveries in brain research have turned our commonsense understanding of how communication works upside down. Power Point slides? You may be better off not using them. Logic? You may be better off not appealing to it. But most important is our understanding of how decision-making takes place and why underlying emotions may be more useful in decision-making than the conscious brain. How you communicate with employees, colleagues and business stakeholders is likely to change once you hear Nick Morgan, author of “Trust Me: Four Steps to Authenticity and Charisma,” delve into the implications of the latest brain research and how to tailor your personal communication styles to take advantage of this new art of persuasion.

In recent years, IT leaders have been almost exclusively devoted to cutting cost through strategies such as application rationalization and global sourcing. As the pendulum now swings back to business growth and innovation, IT organizations need a better way to communicate with the business to speed up the delivery of high quality business solutions. Enterprise visualization has emerged as a standard for hundreds of companies that now quickly ‘test drive’ applications early in the requirements process. Visualization is transforming the way that business software is designed and delivered. This session will explain how visualization works and present case studies that illustrate how it can accelerate applications to market twice as fast while trimming project costs by as much as 30%.

Reviving the Spirit of Innovation
Facilitator: Emmet B. Keeffe III, CEO and Co-Founder, iRise

For the last several years, CIOs have focused on cutting costs and driving greater efficiencies but in 2010 the pendulum is finally swinging back toward innovation to drive top-line revenue growth. How can CIOs respond to this growing pressure from the business to maintain high cost efficiency yet loosen the reins on innovation again?  Join CEO Emmet B. Keeffe III of iRise to talk about some effective strategies CIOs can deploy to revive IT’s innovative spirit.

Data Center Security in a Virtualized Environment
Facilitator: Kevin Faulkner, Senior Product Marketing Director, Trend Micro Inc.

Customers face increasing complexity and security concerns driven by cost-cutting measures, increased use of virtualization and compliance mandates. In this luncheon discussion, a Trend Micro executive will explore how cost concerns and compliance can be balanced across physical, virtual and cloud computing applications with next-generation data center security solutions.

The CIO’s Role in Data Governance
Facilitator: Winston Chen, VP of Strategy, Kalido

In this lively, multiple topic workshop, we tap the collective brainpower of our Boston CIO Perspectives attendees to develop some practical ways to meet today's toughest IT leadership challenges. Hosted by the CIO Executive Council, this peer-to-peer advisory session provides a small-group environment for in-depth discussions, wrapping up with moderators from each table sharing a best practices checklist on each topic. Discussion topics include:

• Gaining business value from social media & collaboration tools
• Managing Risks and Reaping Rewards in a Global Environment
• Creating the Future-State CIO
• Accelerating business with innovative IT
• Driving customer service through the cloud

The companies that are most successful in leveraging social media today are thinking differently about their businesses. They’ve discovered how social media can be far more than just another communications channel with customers, prospects and employees. “If you want to understand what’s happening in business today, you’re better off understanding Human 1.0 not Web 2.0,” says Francois Gossieaux, co-author of the upcoming book,  “The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media.”  In this engaging closing keynote, Francois will explain how social media is fundamentally changing core business and IT processes as well as customer interactions, and how turning a business process into a “social process” helps companies “tap into the passion of people instead of market segments.”